From you, From There has really been about developing a new tool of communication between artwork and audience (as well as between postcard sender and recipient). By simply ordering a postcard and submitting a message and a recipient’s address, anyone can use these postcards to say anything, and the message behind each print is thus easily appropriated by the sender. In a way, the artwork speaks directly to a very specific individual, with a bit of help from an anonymous buyer.

Art for actual people:
Art intended for actual people doesn't seem like a particularly revolutionary idea, but it's something that seems to be frequently overlooked.
From You, From There is in part an attempt to breach the 'Art for Gallery!' sentiment embraced by much of the art world. Each postcard is both hand-drawn and hand-printed by the artist, produced in very small edition numbers. Each postcard is indisputably a unique, individual piece of art!

Physical Communication Appreciation:
The Internet has rendered physical communication less and less prevalent (most of us get a far greater amount of e-mails each day than letters or packages). But even in a world where so much is digitally possible, traditional means of communication still hold relevance! Think of the excitement you feel every time there's an actual, physical letter sitting in your actual, physical mailbox! It's a much different experience than a computer rambling off the words, "You've got mail!"
From You, From There attempts to remind people of the beauty in simple physical gestures.

Metaphorical Travel:
Travel is timely, expensive, and necessitates a certain amount of planning. However, nowadays we've found a number of ways to imaginatively travel (thorough television specials, digital walk-throughs, picture books, travel guides, etc). From You, From There offers yet another way with which to symbolically get away: a physical souvenir of your imaginary journey abroad!
And maybe once you've sent or received a postcard from a metaphorical trip, you'll be persuaded to finally go out and take a real trip!